I designed the Olympics app at the IOC through the Milano Cortina 2026 Games. Open to new opportunities and to relocation.
I've been in design for over 11 years, and the journey has been anything but linear. Starting with motion design taught me timing and storytelling. Graphic design and branding gave me a strong visual foundation. Eventually, product design became my focus — the discipline that brings everything together.
At Documentolog, I became the first designer in a 120-person company. I spent years building a design team from scratch, advocating for design's place at the table, and growing five designers — one of whom is now a team lead. I was voted Employee of the Year by both peers and management. That experience shaped how I see leadership: it's about teaching, not managing.
Most recently I was a Senior Product Designer at the International Olympic Committee, designing for one of the most watched events on earth.
Looked at from above, the trajectory tells its own story: it started at Documentolog in Astana, Kazakhstan, then the jump to the international market with Allianz Partners in France and Poland, and then the Olympics and 110 million fans worldwide — eight years in product design. Geography stopped being a constraint a long time ago.
I study attention, memory, decision-making and trust — and apply that lens to how people experience AI interfaces. The gap between cognitive reality and current UX conventions is one of the more interesting open problems right now.
What forms between an AI model and its history of interaction — and what quietly disappears when the model is replaced. I study this empirically: behavior documented over eleven months, across three model generations, with no claims about consciousness. MnemNet is the open-source memory architecture that grew out of the research.
GitHub